Privacy policy
MaxieBooi Online Store is a trading name operated by:
Alexo Global, Lda.
Portuguese NIF/VAT number: 517068362
Operating address:
Avenida Dr. Francisco Sá Carneiro, 37A
2640-486 Mafra
Portugal
Registered office:
Rua da Alfândega, N.º 57
9000-059 Funchal
Portugal
Email: admin@alexo-global.com
Telephone: +351 922 281 680
Website: https://maxiebooi.com
For the purposes of applicable data-protection legislation, including the General Data Protection Regulation, Alexo Global, Lda. is the controller of the personal information described in this Privacy Policy.
Our online store is hosted by Shopify, which provides the ecommerce technology used to operate the website, process orders and provide our services.
- SCOPE OF THIS POLICY
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you:
• Visit or use our website
• Create or manage a customer account
• Purchase or return a product
• Subscribe to marketing communications
• Contact customer support
• Use our order-tracking, wishlist or other website features
• Otherwise communicate or interact with MaxieBooi
This policy should be read together with our Terms of Service, Shipping Policy, Refund and Returns Policy, Cookie Policy and other applicable notices.
- PERSONAL INFORMATION WE COLLECT
Depending on how you interact with us, we may collect or process the following categories of information:
CONTACT INFORMATION
Your name, email address, telephone number, billing address, delivery address and other contact details.
ORDER AND TRANSACTION INFORMATION
Products viewed, added to a basket or wishlist, purchased, returned or cancelled; order numbers; purchase history; delivery information; tracking information; communications about orders; and refund or dispute information.
PAYMENT INFORMATION
Payment method, payment status, transaction references, billing information and related payment details.
Complete payment-card information is normally processed by Shopify and authorised payment providers. MaxieBooi does not normally receive or store complete payment-card numbers.
ACCOUNT INFORMATION
Customer-account credentials, account settings, preferences, saved addresses and account activity.
CUSTOMER-SERVICE INFORMATION
Information provided when you contact us, including messages, complaints, photographs, videos, product information and other material supplied in connection with an enquiry, return or claim.
DEVICE AND TECHNICAL INFORMATION
IP address, browser type, device type, operating system, language, time zone, cookie identifiers, approximate location, network information and other technical identifiers.
WEBSITE-USAGE INFORMATION
Pages viewed, links selected, searches, products viewed, referring pages, session information, interaction with website features and other information about how the website is used.
MARKETING INFORMATION
Marketing preferences, newsletter subscriptions, responses to promotions and information about interaction with advertising or marketing communications.
- HOW WE COLLECT INFORMATION
We may collect personal information:
• Directly from you when you place an order, create an account, contact us or provide information
• Automatically through cookies, pixels and similar technologies when you use the website
• From Shopify and applications used to operate the store
• From payment processors
• From fulfilment, logistics, tracking and delivery providers
• From customer-service and communications providers
• From advertising, analytics and social-media platforms
• From fraud-prevention and security providers
• From publicly available or legally permitted sources
- WHY WE PROCESS PERSONAL INFORMATION
We process personal information only where we have an appropriate legal basis.
PERFORMANCE OF A CONTRACT
We process information to:
• Accept and manage orders
• Process payments
• Arrange fulfilment, shipping and delivery
• Provide tracking information
• Manage customer accounts
• Process withdrawals, returns, refunds and exchanges
• Communicate about an order or requested service
LEGAL OBLIGATIONS
We may process information to:
• Maintain legally required accounting, tax and transaction records
• Respond to valid legal or regulatory requests
• Comply with consumer-protection and product-safety obligations
• Prevent or report unlawful activity where required
• Exercise or defend legal claims
LEGITIMATE INTERESTS
Where our interests do not override your rights, we may process information to:
• Operate, secure and improve the website
• Prevent fraud, misuse and security incidents
• Understand business and website performance
• Provide effective customer service
• Maintain records of communications and transactions
• Protect our business, customers and legal rights
• Personalise appropriate parts of the customer experience
CONSENT
Where required, we rely on consent to:
• Send certain marketing communications
• Use non-essential cookies or similar technologies
• Personalise advertising
• Process information for another purpose clearly explained when consent is requested
You may withdraw consent at any time. Withdrawal does not affect processing lawfully carried out before consent was withdrawn.
- HOW WE USE PERSONAL INFORMATION
We may use personal information to:
• Provide and operate our website and services
• Display and manage products
• Process and fulfil purchases
• Confirm orders and send service notifications
• Arrange delivery and provide tracking
• Provide customer support
• Handle complaints, returns and refunds
• Manage customer accounts and preferences
• Detect and prevent fraudulent or unlawful activity
• Maintain website and payment security
• Analyse and improve products, services and website performance
• Comply with legal, tax, accounting and regulatory obligations
• Send marketing communications where permitted
• Display relevant advertising where legally permitted
• Establish, exercise or defend legal claims
We will not use personal information for a materially incompatible purpose without an appropriate legal basis and, where required, providing additional notice.
- SHOPIFY
Our website and online store are hosted by Shopify.
Shopify processes personal information about access to and use of the store to provide ecommerce hosting, checkout, payment, security and related services.
Information submitted through our store may be transmitted to and processed by Shopify and its authorised service providers in countries other than your country of residence.
Further information about Shopify’s processing practices is available at:
https://www.shopify.com/legal/privacy/app-users
Shopify’s privacy portal is available at:
- SERVICE PROVIDERS AND OTHER RECIPIENTS
We may disclose personal information where necessary to:
• Shopify and ecommerce-technology providers
• Payment processors and financial institutions
• Fulfilment and logistics providers
• Postal operators and delivery companies
• Product suppliers where necessary to fulfil or resolve an order
• Order-tracking providers
• Customer-service and communications providers
• Website-hosting, technical-support and security providers
• Analytics, advertising and marketing providers
• Professional advisers, including accountants, auditors, insurers and legal advisers
• Government, regulatory, judicial or law-enforcement authorities where legally required
These recipients may process information on our behalf, as independent controllers or in another capacity determined by applicable law.
We require service providers acting on our behalf to process information only for authorised purposes and to apply appropriate security measures.
- INTERNATIONAL FULFILMENT AND DATA TRANSFERS
Some products may be fulfilled through suppliers, fulfilment providers or logistics partners located outside Portugal or the European Economic Area.
Where necessary to fulfil an order, relevant information—such as the recipient’s name, delivery address, telephone number and order details—may be shared with these providers.
We disclose only the information reasonably necessary to process, dispatch, deliver or resolve the order.
Where personal information is transferred outside the European Economic Area, we use or rely on legally recognised safeguards where required. These may include:
• A European Commission adequacy decision
• Standard Contractual Clauses
• Contractual and organisational safeguards
• Another lawful transfer mechanism available under applicable data-protection legislation
- COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags and similar technologies to:
• Keep the website functioning
• Remember shopping-cart contents and preferences
• Enable secure checkout
• Maintain customer sessions
• Measure traffic and performance
• Understand how the website is used
• Prevent fraud and maintain security
• Personalise content or advertising where permitted
Essential cookies may be used where necessary for the website and checkout to function.
Where required by law, analytics, advertising and other non-essential technologies will not be used until you provide consent.
You may manage applicable choices through the cookie-preference tool displayed on the website. You may also adjust browser settings, although blocking essential cookies may prevent parts of the store from functioning correctly.
- MARKETING COMMUNICATIONS
Where permitted, we may send information about MaxieBooi products, offers or services.
You may unsubscribe from email marketing at any time by using the unsubscribe link in the message or contacting admin@alexo-global.com.
Withdrawing from marketing does not prevent us from sending necessary service communications about orders, deliveries, returns, security or customer accounts.
- TARGETED ADVERTISING AND DATA-SHARING CHOICES
Depending on the technologies used and where you reside, information about your website activity may be used for personalised or targeted advertising.
Where applicable, you may manage these choices through our cookie-preference tool or data-sharing opt-out page:
https://maxiebooi.com/pages/data-sharing-opt-out
We will honour legally recognised privacy choices where required.
- DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
Retention periods depend on factors including:
• Whether an order or customer account remains active
• The nature of the information
• Customer-service and dispute requirements
• Product-safety and recall obligations
• Fraud-prevention and security needs
• Legal, tax and accounting requirements
• Applicable limitation periods
• The need to establish, exercise or defend legal claims
When information is no longer required, it will be deleted, anonymised or securely restricted, subject to technical and legal requirements.
- DATA SECURITY
We use reasonable technical and organisational measures intended to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
These measures may include secure ecommerce hosting, encrypted connections, access controls, payment-provider security measures and appropriate restrictions on service providers.
No internet transmission or storage system can be guaranteed completely secure. Customers should keep account credentials confidential and contact us if they suspect unauthorised account activity.
- YOUR DATA-PROTECTION RIGHTS
Subject to applicable law, you may have the right to:
• Request access to personal information held about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information
• Request restriction of processing
• Object to processing based on legitimate interests
• Object to direct marketing
• Withdraw consent
• Request portability of eligible information
• Lodge a complaint with a data-protection supervisory authority
• Request information about applicable international-transfer safeguards
• Not be subject to a decision based solely on automated processing that produces legal or similarly significant effects, where applicable
These rights are not absolute and may be subject to legal conditions or exceptions.
To exercise a right, contact admin@alexo-global.com.
We may ask for reasonable information to verify your identity and protect your personal information. We will respond within the period required by applicable law.
We will not discriminate against you for exercising a data-protection right.
- CHILDREN’S INFORMATION
Our store is not intended for use by children who are not legally able to enter into a purchase contract.
We do not knowingly collect personal information directly from children below the applicable age of digital consent without appropriate parental or guardian authorisation.
If you believe a child has supplied personal information improperly, contact admin@alexo-global.com so that we can investigate and take appropriate action.
- THIRD-PARTY WEBSITES AND SOCIAL MEDIA
Our website may contain links, embedded content or integrations operated by third parties.
We do not control the independent privacy or security practices of third-party websites and platforms. You should review their privacy policies before providing personal information.
Information posted publicly or semi-publicly through social-media services may be visible to other users and may be governed by the relevant platform’s rules.
- CUSTOMER ACCOUNTS
If you create an account, you are responsible for keeping your login information confidential.
Please contact us if you believe your account has been accessed without authorisation.
You may request account closure, subject to our need to retain transaction or other information required by law.
- AUTOMATED PROCESSING
We may use automated tools to help detect fraud, assess transaction risk, improve website security or personalise website features.
Where a decision based solely on automated processing would produce legal or similarly significant effects, we will provide the safeguards required under applicable law.
- COMPLAINTS
If you have concerns about how we process personal information, please contact us first:
Email: admin@alexo-global.com
Telephone: +351 922 281 680
We will investigate and attempt to resolve the concern.
You also have the right to lodge a complaint with the Portuguese data-protection supervisory authority:
Comissão Nacional de Proteção de Dados (CNPD)
Website: https://www.cnpd.pt/
If you reside in another European Economic Area country, you may also contact the competent supervisory authority in your country.
- CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our services, technology, business practices or legal obligations.
The updated version will be published on this website with a revised “Last updated” date. Where required by law, we will provide additional notice.
- CONTACT INFORMATION
For questions about this Privacy Policy or to exercise your privacy rights, contact:
MaxieBooi Online Store
Operated by Alexo Global, Lda.
NIF/VAT: 517068362
Operating address:
Avenida Dr. Francisco Sá Carneiro, 37A
2640-486 Mafra
Portugal
Registered office:
Rua da Alfândega, N.º 57
9000-059 Funchal
Portugal
Email: admin@alexo-global.com
Telephone: +351 922 281 680
Website: https://maxiebooi.com
Alexo Global, Lda. is the data controller responsible for the processing described in this Privacy Policy.